We’re In This Business Long Enough To Know That Social Media Never Sleeps. You May Have A Dedicated Social Media Team – But Do They Have Their Eyes Online Outside Of Office Hours? Delve Into The Importance Of Having 24/7 Online Protection..

Social media marketing campaigns – we see them everywhere. Whether it’s an ad for your favorite takeaway app on a Friday night that’s just popped up on your Instagram Stories or a trailer for the newest Netflix movie making an appearance on your Twitter feed, you cant avoid paid marketing!

You’ve taken your business into the digital space and you want to achieve a broader and richer sense of brand awareness, audience engagement and understanding. You’ve probably purchased one of the many listening or monitoring software suites. You feel like you have improved your digital capabilities and have a sense of your online audience.

The way businesses interact with their customers has changed drastically over the last 2 decades. Where customers used to write, email, or call a business directly in order to dish out their feedback, compliments, or complaints – they now take to social media to tell the world how they feel about a brand. These interactions are happening almost exclusively online and they are visible to everyone. One wrong move and a single complaint can snowball into a PR disaster.

From last week’s blog, we know that online sentiment is the term used to understand the emotion that customers, potential customers, and the general public feel when they perceive your brand online, either on social media or mainstream online media. Social media can change the perception of your brand globally, so many businesses want to know how the general public really feels about their brand or organisation -in real-time. We measure online sentiment in order to accurately track both the tone and the emotion used when your business is discussed online

When you decide to advertise on Facebook, it comes with many perks and the occasional drawback; in particular, negative Facebook ad comments. Whether you have hundreds or thousands of Facebook followers, you’re bound to get at least one user who will take issue with your post, or will use your post to leave negative reviews. It’s not completely uncommon to receive negative comments on Facebook ads. However, you should not treat it lightly – if you do, it could negatively impact your brand