Is Deleting Facebook Comments Ever Ok?

Managing A Facebook Campaign

When you decide to advertise on Facebook, it comes with many perks and the occasional drawback; in particular, negative Facebook ad comments.  

Whether you have hundreds or thousands of Facebook followers, you’re bound to get at least one user who will take issue with your post, or will use your post to leave negative reviews. It’s not completely uncommon to receive negative comments on Facebook ads. However, you should not treat it lightly – if you do, it could negatively impact your brand. 

Facebook ads can be such a great way to sell your product or service and are one of the most powerful tools of social media marketing. A highly targeted ad campaign can breathe new life into your revenue. This article is to help the small business owner understand the ecosystem of comments and trolls that can have a huge impact on the ads you are running and your entire online advertising and digital marketing system. These comments can have a negative effect on how the general public perceives your brand. Managing negative comments on Facebook is an important process in building your brand reputation

Is it ever ok to delete a Facebook Comment?

Many people running Facebook ads try to avoid any possible issues by just deleting either all comments and questions or just the negative ones. Facebook doesn’t make this bode well for you. When you come across an ad, people often look at it to see how many comments there are. If the ad shows there are 14 comments, but when you click them, none show up what kind of impression does that give? It gives the impression you are editing comments and hiding something. The ad will always show the number of comments that have been added, and that number doesn’t change just because you are heavy on the delete button.  

Don’t delete any comments unless it’s fake, spam, self-promotional, blatant trolling, derogatory or inappropriate language. 

Answer all the questions and respond patiently to negative comments.  

Here is an example of a comment that can be deleted – it is a clear scam and has a link attached to it. The best way to deal with a comment like this is to report the comment for scam, delete the comment and block the user from commenting further.