Having your business online is a great way to market, grow, and engage with consumers or clients, but it comes with a great deal uncertainty and risk. When we ask our clients what their greatest fear is regarding their online presence, without fail, it is the fear of missing out – also known as FOMO.

“You shouldn’t believe everything you read on the internet” was one of the very first rules when social media was introduced – so how have we gotten to the point where misinformation is spreading like wildfire and almost no one verifies or fact-checks what they read online?

It’s been less than two months since Elon Musk acquired Twitter for $44 Billion, and it’s been a bumpy ride for Musk, his staff, his ex-staff, and for Twitter users. 14 of the top 50 advertisers on Twitter stopped advertising on the social media app just days after Musk’s somewhat chaotic takeover.

Social media can change the perception of your brand globally, so many businesses want to know how the general public really feels about their brand or organisation in real-time - and this is where your influencers come in.

You’ve taken your business into the digital space and you want to achieve a broader and richer sense of brand awareness, audience engagement and understanding. You’ve probably purchased one of the many listening or monitoring software suites.

Measuring sentiment is vital, but almost impossible to do in-house or manually due to the sheer volume of data online nowadays. Social suites like RiskEye are here to do the work for you, but RiskEye goes further than other sentiment analysis software.