Sentiment analysis tools can be useful but can only do so much as AI cannot detect tone or sarcasm, nor can it detect risk in photos or videos. A tool like RiskEye goes one step further in categorising and collating data through the use of expertly trained agents - so we can ensure your data is accurate.

By implementing social monitoring, you can proactively manage reputational risks and protect your brand - but to really listen to your online audience, you need 24/7 live oversight of all content about you and then an interpretation of that content.

With the rise of social media, brands have gained a new platform to engage with their customers and promote their products or services. However, with the benefits of social media also comes the potential for reputational risk.

In a world where clicks and shares lead to revenue – even reputable news and media outlets have succumbed to using ‘clickbait’ to generate engagement for their articles. So who and what do we trust – and how do we find the truth?

Sarah Holland speaks with the Independent about the nature of the online world, and how it changes the rulebooks for businesses.

You’ve taken your business into the digital space and you want to achieve a broader and richer sense of brand awareness, audience engagement and understanding. You need RiskEye!