Social Monitoring And Reputational Risk: How To Protect Your Brand
In today's digital age, social media has become an unavoidable part of our lives. From personal communications to business communications, social media has transformed the way we connect with each other. With the exponential rise of social media, brands have gained a brand new platform to engage with their customers and market their products or services. However, with the many benefits of social media also comes a potential for reputational risk.
Reputational risk is the potential for serious damage to a brand's reputation, which can lead to a loss of revenue. Social media can be a double-edged sword for brands in this regard. On one hand, social media can be a valuable tool for building brand awareness and engagement. On the other hand, social media can quickly escalate negative feedback or misinformation about a brand, leading to reputational damage.
Social monitoring is a proactive approach to managing reputational risk. Social monitoring involves tracking social media channels, and media outlets for mentions of your brand, products, services, or staff. This allows you to quickly identify and respond to potential reputational risks before they escalate.
Here are some steps that RiskEye take to implement effective social monitoring for clients:
Identify the social media channels where your brand is most active and where your customers are most likely to engage with you.
Set up monitoring alerts for your brand using keywords such as product, and service names, as well as common misspellings, abbreviations, and hashtags.
Use our powerful software monitoring tool to monitor social media channels for brand mentions, sentiment analysis, and social engagement.
Have our agents monitor each post 24/7 to understand tone and risk, followed by categorization for our client’s personalised dashboard.
Establish a crisis communication plan to respond to potential reputational risks. This should include designated personnel, messaging templates, and communication channels.
Regularly review and analyze social media data to identify trends, customer sentiment, and areas for improvement.
By implementing social monitoring, you can proactively manage reputational risks and protect your brand, but to really listen to your online audience you need 24/7 live oversight of all content about you and then an interpretation of that content. These traditional software solutions present you with a list of content that you have to read through and interpret, in today’s fast-paced online world, that just won’t cut it anymore. Wouldn’t you prefer a focused, collated, prioritised and sentiment-graded single view of all your online content?
Our job at RiskEye is to keep brands safe online so they can learn how to improve and market their business. Online risk needs a new Paradigm and RiskEye brings that to the market.
RiskEye gives you the power to anticipate, detect, and accommodate issues online in real-time, before they become a threat or harm your business. Check out our site to find out how we prevent, protect, and fix for businesses all over Europe, the UK, and the U.S. Our software catches all conversations to, from, or about you in real-time so you never miss a thing!
At RiskEye, we are moving to a time of needing new skills to see this new digital world in a new way. RiskEye monitors your brand online 24/7, using real people to send you alerts, so you don’t have to spend so much time watching for risk.
For an insight into online risk and what it means for you, check out our website www.riskeye.com, or email [email protected]. We make social safer!