PRCA | Responding to an Online Crisis

Our CEO Sarah Holland, in collaboration with the PRCA, discusses how PR professionals need to apply unique communication skills and techniques in the event of online crises.

“In the recent PRCA Crisis Comms Conference, it became evident that crisis communications for online events demand distinct skills and advice compared to conventional PR crisis situations. The digital landscape presents unique challenges, especially with social media. Unlike other forms of communication, everything shared on social platforms is public and can spread rapidly. Expertise is crucial to assess the impact, anticipate behaviour, and manage repercussions effectively.”

Read the full article here https://www.prca.org.uk/Responding-to-an-Online-Crisis