What Is Online Sentiment Analysis?

The way businesses interact with their customers has changed drastically over the last 2 decades. Where customers used to write, email, or call a business directly in order to dish out their feedback, compliments, or complaints – they now take to social media to tell the world how they feel about a brand. These interactions are happening almost exclusively online and they are visible to everyone. One wrong move and a single complaint can snowball into a PR disaster.

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RiskEye – A New Paradigm

You’ve taken your business into the digital space and you want to achieve a broader and richer sense of brand awareness, audience engagement and understanding. You’ve probably purchased one of the many listening or monitoring software suites. You feel like you have improved your digital capabilities and have a sense of your online audience.
Do you have a nagging feeling that something is missing though?

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First Impressions Are Vital – Is Your Advertising Protected?

First impressions are so important in business. Many people would be turned off by reading bad reviews or opinions for a business under their promoted posts – so it’s important that you see these in real-time.

You could be extremely confident in your product or service and you don’t think bad reviews are much of a problem – But have you considered the possibility of missing vital feedback on your marketing campaign itself?

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The Importance Of 24/7 Protection Online

We’re in this business long enough to know that social media never sleeps. You may have a dedicated social media team – but do they have their eyes online outside of office hours?

Delve into the importance of having 24/7 online protection..

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How Bots Shape The Internet

Well, according to a study by cybersecurity firm Imperva, bot activity made up 40% of all internet activity in 2020.
Twitter also reported that over 15% of all Twitter users could be bots in January of 2018. In a study by the Pew Research Centre, they found that ⅔ of all tweeted links had been shared and tweeted by suspected bots. These bots have directly contributed to fake news and conspiracy theories online, and the aim is the dangerous spread of misinformation.

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UK Cabinet Backs Tougher Regulation for Internet Harm

The Online Safety Bill aims to crack down on illegal, harmful content and false information being spread across the internet, namely social media platforms such as Twitter, Facebook, and Instagram.
The bill is the first of its kind – a brand new kind of legislation that creates rules for how online platforms like Twitter and Facebook deal with the content that is published on their sites.

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