The way businesses interact with their customers has changed drastically over the last 2 decades. Where customers used to write, email, or call a business directly in order to dish out their feedback, compliments, or complaints – they now take to social media to tell the world how they feel about a brand. These interactions are happening almost exclusively online and they are visible to everyone. One wrong move and a single complaint can snowball into a PR disaster.

You’ve taken your business into the digital space and you want to achieve a broader and richer sense of brand awareness, audience engagement and understanding. You’ve probably purchased one of the many listening or monitoring software suites. You feel like you have improved your digital capabilities and have a sense of your online audience.
Do you have a nagging feeling that something is missing though?

First impressions are so important in business. Many people would be turned off by reading bad reviews or opinions for a business under their promoted posts – so it’s important that you see these in real-time.

You could be extremely confident in your product or service and you don’t think bad reviews are much of a problem – But have you considered the possibility of missing vital feedback on your marketing campaign itself?