“You shouldn’t believe everything you read on the internet” was one of the very first rules when social media was introduced – so how have we gotten to the point where misinformation is spreading like wildfire and almost no one verifies or fact-checks what they read online?

Social media never sleeps, and 65% of online risk occurs outside office hours – So it’s essential to have your eyes on the data, but we know it’s not possible to catch everything said to, from, or about your business online.
RiskEye monitors all data regarding your business across multiple social channels and mainstream media and presents it to you in a single custom dashboard, so you can see everything in one place.

Facebook ads can be such a great way to sell your product or service and are one of the most powerful tools of social media marketing. A highly targeted ad campaign can breathe new life into your revenue. This article is to help the small business owner understand the ecosystem of comments and trolls that can have a huge impact on the ads you are running and your entire online advertising and digital marketing system. These comments can have a negative effect on how the general public perceives your brand.

When we take a look at the drivers of online sentiment, we will find both positive and negative influencers. And although who we’re talking about are ‘social media’ influencers, we don’t mean ‘social media influencers’!

Influencers in this case, are social media accounts that write to, from, or about your brand online and drive or ‘influence’ your sentiment up or down.

The way businesses interact with their customers has changed drastically over the last 2 decades. Where customers used to write, email, or call a business directly in order to dish out their feedback, compliments, or complaints – they now take to social media to tell the world how they feel about a brand. These interactions are happening almost exclusively online and they are visible to everyone. One wrong move and a single complaint can snowball into a PR disaster.

You’ve taken your business into the digital space and you want to achieve a broader and richer sense of brand awareness, audience engagement and understanding. You’ve probably purchased one of the many listening or monitoring software suites. You feel like you have improved your digital capabilities and have a sense of your online audience.
Do you have a nagging feeling that something is missing though?

First impressions are so important in business. Many people would be turned off by reading bad reviews or opinions for a business under their promoted posts – so it’s important that you see these in real-time.

You could be extremely confident in your product or service and you don’t think bad reviews are much of a problem – But have you considered the possibility of missing vital feedback on your marketing campaign itself?