The Occupational Hazards of a Social Media Manager

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How do you manage your mental health while managing social media?

The pandemic has seen most of us glued to our screens like never before, as our reliance on social media platforms for information and contact took on new resonance in the wake of the virus but in spite of all that we love about social media, there’s also a dark side to social that we need to acknowledge. 

Numerous studies have shown that there is a strong correlation between heavy social media use, and subsequently poor mental health. And in what has been a troubling year for so many, taking care of our mental health has never been more important. 

In particular, the role of social media manager can be a testing one. From long days of staring at screens, to being the first point of contact when something goes awry, the pressure is on, and the phone is rarely off. So how can people in this position make sure they are tending to their own needs offline? 

Social media managers often find themselves on the receiving end of everything from customer complaints to racist and sexist comments to straight-up death threats. And unlike the average consumer, social media managers don’t always have the luxury of walking away from the accounts they manage when the abuse becomes overwhelming. 

Learning how to navigate the ups and downs of the job is crucial for any employee, but especially for those working in social media.

For social media managers, addressing your mental health is about more than maintaining workplace productivity—it’s also about protecting your sanity and overall health and wellbeing. 

Acknowledge the good, the bad and the evil of social media. 

There is a reason why so many people consider a social media marketing job because it is fun and gives the marketers a chance to exercise their creativity and also in building a deep connection with their audiences. The always-on and live nature of the social platforms makes it easier for businesses to connect with their fans and followers, whether it’s to answer a customer query or to engage in a lively banter or just to see one of your creatives go viral and resonating with thousands of people online.   

However, what makes social media jobs so great can also be the reason why it has become so hard for these marketers to disconnect from their work when they are supposed to. Social media marketers who care about connecting with their followers, struggle to move on from the negative experiences of it all. The angry, disgruntled comments on social media will sometimes feel like it is directly addressed to the marketer as it is hard not to take the internet personally. 

These negative working habits and experiences has proven to have affected the mental health and wellbeing of social media managers.   

Research conducted by the University of Pittsburgh revealed that there is a direct link between the negative experiences on social media and increased symptoms of depression among the users. 

Take back control of your personal wellbeing using these steps: 

1. Create a response protocol – Even though it’s unpredictable how people would respond to what we publish on social media, we sure can control how we respond to it. 

Do you have a for plan in place for dealing with the trolls or the abusive language? Here are few tips from us: 

  • Learn how to respond to certain users and how to deescalate a situation that could become dangerous.  
  • Rely on the tools of social media – Use the Facebook and Instagram filter options or Twitter’s advanced muting option to block and to filter out abusive or harmful content. And don’t be afraid to block social users when situations begin to spiral out of control or when you feel your personal safety is being threatened. 
  • Services like RiskEye can guide you through how to respond or tackle an online crisis and in taking care of your out of hours responses, reach out one of our safer social experts and get the help and guidance you need to protect your mental wellbeing.  
  1. Leverage the tech at your disposal – There are multiple social intelligence tools including RiskEye that will help reduce your work stress. RiskEye monitors everything that is being said to, from, and about your brand online. You decide what risk is to your business, and our software allows us to programme your needs to bring you deeper social intelligence and alerts for online risks and data in real-time. Focus on what matters to your brand. Take your eyes of the screen – RiskEye helps you achieve Safer Social. 
  1. Join into a community – Social media management can feel like a lonely job—but it’s important to remember there are others who share the same challenges and victories as you, join communities like RiskEye today and get the sense of security and be a part of a community that is here to help you 24/7. With Live risk monitoring and timely alerts and insights, RiskEye can help you stir through your job at ease and have a community to fall back on for guidance and assistance when it comes to online harm. 
  1. Give yourself permission to log off and get moving – Because social marketers tend to see the best and the worst of human behaviour online, prioritizing mental health is a must in order to maintain a healthy work-life balance. Make it a point to take time off when you need it. You can take your eyes off the screen because we don’t.  

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