Dublin City University - Case Study
Dublin City University (DCU) is one of Ireland’s leading universities and a hub of high-tech innovation and research.
With five campuses and almost 17,500 students from 55 countries worldwide, the University can offer great insight into how protecting the brand online plays a key role in protecting their reputation in turn.
A university like DCU who keeps on top of innovations is one of those early adopters of using social media as their marketing and communication channel.
With more than 150 Twitter accounts and 200+ Facebook pages for various different clubs, departments, societies, faculties, Overseeing content and sentiment in all these pages were one of the major struggles that DCU was facing in terms of protecting their brand online and that’s when RiskEye stepped in