Businesses Handling Online Hate

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As hate speech online increases, how can businesses manage them!

+1.3 Billion Fake Social Media Accounts

1 in 5 Businesses online have experienced online hate

23% of brands are cancelled every year

48% Of Business Experience Cyberbullying on a Monthly basis

We’ve got you covered!

Online haters. They are everywhere. In fact, they are so pervasive sometimes that many people are afraid of putting themselves and their businesses out there online.

Everyone has to fend off haters and critics at some point or another. While most of us see little more than “mild hate”, others have to deal with harsh attacks on a daily basis, either way, just know that you are not alone – and that it is possible to handle online hate.

While social media is an excellent way for companies to market themselves and reach a wide audience, it’s nearly impossible for businesses to maintain an online presence without receiving the occasional negative comment from a disgruntled customer or internet troll. On a public forum like social media, the way in which you deal with such criticism can significantly impact people’s impression of your brand.

If you find yourself the victim of online hate, here are some tips to dealing with online hate

Cyberbullying can be really tough to deal with. If you feel at any time you need support or advice on cyberbullying or anything else that might be bothering your Business online, reach out to us

Distinguish haters from critics

When we see a dissenting comment pop up on our latest online publication, we cringe and are quick to call them haters. But ask yourself: Do they hate you or do they just disagree with your opinion?

Maybe you are taking their criticism a little too far. If they think your logic is flawed, that’s one thing. If they are wishing you pain and suffering, that’s entirely another. The latter group has issues you do not want to be dealing with. Critics, on the other hand, often make valid points that are worthwhile considering.

Don't be one of them

when you get hateful messages, it hurts, and you might want to retaliate but don’t. If you angrily reply to their comment, you’ll literally become one of them. Being a keyboard warrior can be a good thing when it comes to saving the planet or fighting injustice, but not so much when it comes to dealing with online hate. It’s natural to want to jump on your phone and start tapping away a reply but you might find yourself quickly stuck in a feud.

So, instead of insulting them back, think about what you really want to happen as a result of this!

Respond Promptly To Negative Reviews

Despite your best efforts, your business is bound to receive at least a handful of negative reviews. It will be very helpful for you to respond to these negative comments as quickly as possible. Acknowledge the author’s concerns, offer an explanation if there is one, and be prompt in doing so. Whether you are able to fix the issue right away or not, people’s impression of your brand will be better if they hear back from you regarding their concerns in a timely manner. And often, this can even lead the reviewer to change their review to be more positive!

Document Negative Comments

When addressing complaints, it’s good practice to screenshot and save them. That way you have a record of the issue if you ever need to review it for any reason. Especially if the comment falls under the hateful/inappropriate category, it’s wise to take a screenshot in case any legal issues arise.

Hide, mute, block or report hostile content

Not replying to hateful messages is the best policy. When you reply, you’re adding fuel to the fire. What haters love is attention from you, and by replying to them, you’re giving them what they crave. So, just ignore them, have a zero-tolerance policy, report bullies and block them altogether. Companies that manage social media pages can also block and report content and users, but they have other tools at their disposal, too.

For example, social media platforms enable companies to self-moderate their business pages by blocking offensive words from appearing. Businesses and brands that manage a Facebook page can choose up to 1,000 keywords to block in any language (these can include words, phrases and even emojis). If a user posts a comment containing one of the blocked words, their post will not be shown unless the page’s administrator chooses to publish it.

While these tools may help to a degree, automated platform features alone are not enough. Technology is increasingly sophisticated, but it’s difficult for machines to determine whether a particular comment or post is appropriate or not, regardless of the language used, here is where RiskEye comes to play, with Live 24/7 identification, assessment and priority escalation system as we use our innovative software and experts in online behaviour to read everything about you online, listen to every weak signal out there, and find every risk – that way, we can make sure you are the first to know.

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